Privacy Policy live22 – Malaysia Member Personal Data Protection

Live22 Entertainment Sdn. Bhd. ("live22", "we") operates an online entertainment platform in live22.lc and deeply values the privacy of all its users. This Privacy Policy transparently explains how we handle your personal information in accordance with Personal Data Protection Act 2010 (PDPA) Malaysia.

We believe you have the right to know what happens to your data — from the moment you register until you close your account. This document is written in plain language so that every member, regardless of their technical background, can clearly understand their rights and options.

By using the live22 platform, you agree to the data processing practices described in this Privacy Policy. If you disagree with any part of this policy, please stop using the platform and contact us to close your account.

Live22 collects your personal information through several means: directly from you during registration and use of the platform, automatically via tracking technologies, and in certain cases from trusted third-party sources. The following is the information we collect:

We only collect information that is strictly necessary for the stated purposes. live22 does not collect sensitive data such as your health information, religious beliefs, or political views.

Every piece of information we collect has a clear and lawful purpose. live22 does not use your data for purposes unrelated to delivering our services. The following are the primary purposes of data processing:

• Account Management: Create, verify, and manage your account, including the KYC process required by law.
• Transaction Processing: Process deposits, withdrawals, and all financial transactions accurately and securely via payment methods such as FPX, Touch 'n Go, DuitNow, and USDT.
• Platform Security: Detect and prevent fraudulent activity, money laundering, account breaches, and any cybersecurity threats.
• Customer Support: Provide relevant and accurate assistance when you contact our support team via live chat or email.
• Service Improvement: Analyse aggregated usage patterns to improve platform functionality, game performance, and the overall user experience.
• Marketing Communications: Send promotional information, bonus offers, and platform updates — only to members who have consented to receive such communications.
• Legal Compliance: Fulfil reporting obligations to relevant authorities under applicable Malaysian law.

Live22 does not sell, rent, or trade your personal information to any third party for their commercial purposes. However, in operating the platform, we share data in limited and controlled situations as follows:

• Payment Providers: Required transaction information is shared with approved payment service providers such as FPX, digital wallet operators, and crypto processors to facilitate your financial transactions.
• Game Providers: Basic game session data is shared with third-party game software providers we partner with to ensure game integrity.
• Relevant Authorities: live22 will disclose required information to law enforcement agencies, courts, or regulatory bodies when required by court order or provisions of Malaysian law.
• Technical Service Providers: Cloud infrastructure providers, analytics services, and cybersecurity providers we use may access certain data within the scope of their services, subject to strict confidentiality agreements.
• Business Transfers: In the event of a merger, acquisition, or sale of company assets, your data may be transferred to the successor entity, and you will be notified in advance.

All third parties with whom we share data are required to handle that information in accordance with data protection standards equal to or higher than our own.

Protecting your personal data from unauthorised access, breaches, or misuse is live22's top technical priority. We continuously invest in security infrastructure to ensure your information remains protected at all times.

• 256-bit SSL Encryption: All data transmitted between your device and live22 servers is protected by industry-standard Transport Layer Security (TLS) encryption. This means your information cannot be intercepted in transit.
• Stored Data Encryption: Sensitive information including financial details and identity documents is stored in encrypted format using AES-256 encryption on our servers.
• Two-Factor Authentication (2FA): We provide and encourage the use of 2FA for all member accounts to add an extra layer of security against unauthorised access.
• 24/7 Monitoring: Our threat detection system operates around the clock to identify and respond to any suspicious activity in real time.
• Internal Access Controls: Only live22 staff who have passed security checks and have a legitimate business need are permitted to access member personal data.
• Regular Security Audits: Our platform undergoes regular penetration testing and security audits conducted by independent cybersecurity experts.

Live22 uses cookies and similar tracking technologies to enhance your experience on our platform, ensure proper functionality, and understand aggregate usage patterns.

Types of cookies we use:

• Essential Cookies: Required for core platform functions such as login authentication, session security, and language preferences. These cookies cannot be disabled without affecting platform functionality.
• Analytics Cookies: Helps us understand how members interact with the platform, which pages are visited most frequently, and where users encounter issues. This data is collected anonymously and in aggregate.
• Functional Cookies: Store your preferences such as display settings, preferred language, and game preferences to deliver a more personalised experience.
• Performance Cookies: Used to monitor and optimise platform performance, ensuring fast load times and a smooth gaming experience.

You can manage your cookie settings through your web browser. Please note that disabling essential cookies may affect your ability to use certain features of the live22 platform.

Under Malaysia's Personal Data Protection Act 2010, you have certain rights regarding the personal data held by live22. We fully respect these rights and provide straightforward mechanisms for you to exercise them.

Live22 does not retain your personal data longer than necessary for the original purpose of collection or as required by Malaysian law. The following are our data retention guidelines:

• Active Account Data: Retained for the duration of your active account and up to 7 years after account closure to meet financial reporting and legal requirements.
• Financial Transaction Records: Retained for a minimum of 7 years in accordance with Malaysia's financial and anti-money laundering (AML) legal requirements.
• KYC Documents: Retained for the duration of the active account plus 5 years after closure, in line with legal compliance requirements.
• Game Logs & Activity: Retained for 2 years for dispute resolution and security analysis purposes.
• Support Communications: Customer support conversation records are retained for 3 years for reference and service quality improvement.
• Marketing Data: Mailing lists and marketing preferences are deleted within 30 days after you withdraw your consent.

When data is no longer needed and the minimum retention period has lapsed, live22 will securely delete or anonymise that data using methods that ensure the information cannot be recovered or re-identified.

Live22 reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our business practices, new technology requirements, or amended legal obligations. Any changes will take effect immediately upon publication of the latest version on this page.

For material and significant changes — such as changes to how we use your data or new rights you may have — we will endeavour to notify members via in-platform notifications or registered email before the changes take effect.

Your continued use of the live22 platform after any changes are published will be considered your acceptance of the updated Privacy Policy. The "Updated" date at the top of this page always reflects when this policy was last amended.

Live22 has appointed a Data Protection Officer responsible for ensuring full compliance with PDPA 2010 and for handling any privacy-related requests or complaints from members.

• Live Chat: Available 24/7 via the chat icon at the bottom corner of the live22 website or in our mobile app — the fastest way to get an immediate response.
• Data Protection Email: [email protected] — include the subject line "Privacy Inquiry" to ensure your email is handled by the right team.
• Response Time: General privacy inquiries are answered within 2 business days. Formal data rights requests are processed within 21 business days.

If you believe that live22 has not complied with PDPA 2010 in handling your data, you also have the right to file a complaint with Department of Personal Data Protection (JPDP) Malaysia which is the regulatory authority for data protection matters in Malaysia.